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Challenge: Japanese Weekend Maternity (JW) is a boutique maternity clothes retailer. Given that their customer base is pregnant women, the window to present different fashion items is very brief. Communicating personalized messages at the right time is critical.
Solution: From its 6 brick and mortar stores, JW began collecting email addresses and customer due dates. Using Sendmetric, Intertune's email marketing system, JW sends personalized emails at every stage of a woman's pregnancy. Potential customers now read much more relevant messages such as, "Dear Beth, Welcome to your Second Trimester! At this point those pants are probably feeling a bit tight�" Subscribers are able to view clothing items and then click through to the website to order.
Sales via the website, www.japaneseweekend.com, continue to grow. The site currently does more business than any individual JW retail location.
Result: JW has seen a significant increase in online sales. Detailed statistics available on their email marketing campaigns allow JW to continue to hone its message over time, further increasing potential sales per customer. As a bonus, JW will be sending fewer print catalogues for additional savings.
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